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Media coaching

Professional demeanour and professional interactions with journalists

A media coaching session was held in Klagenfurt in late January of 2018. Entitled “Professional demeanour and professional interactions with journalists”, the session taught participants about the path to connecting with the public and the tools that are needed to do so. Besides questions of personal demeanour, topics included precision of content, the “right” choice of media representative, and the appropriate medium. Communicating correctly, hitting the right tone in every situation and, ultimately, presenting a convincing message are skills that can be actively learned.

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