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Developing Media Strategies

Developing clear messages, taking the perceptual filters of recipients into account

A one-day rhetoric seminar was held on 16 March 2019, in St. Pölten.

On the agenda were aspects such as

  • Developing and expanding media strategies
  • Rebutting the arguments of the opposing party
  • Taking the perceptual filter of the recipients into account
  • Special aspects of rhetoric within a political context
  • Argumentation techniques commonly used in a political context
  • Developing clear messages

The theoretical sections were reinforced by practical exercises.

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