Fundamentals of Top-Level Rhetoric
Seminar on Neuro-Rhetorical Programming and Effective Speech Structure
From 21 to 22 February 2026, the seminar ‘The Fundamentals of Top-Level Rhetoric’ took place at the regional office in Innsbruck. The focus was on neuro-rhetorical programming as a further development of NLP. Trainer Jürgen Mayer, MA, taught theoretical basics and practical approaches to signals of confidence, constructive ways of dealing with stage fright and defending against manipulation strategies. In addition, the standpoint formula was used to develop a targeted and structured method for creating convincing political speeches. The participants' subsequent practical speech exercises were analysed using video recordings, and feedback was then provided for reflection and individual development. In addition, a fireside chat with NAbg. Peter Wurm offered insights into current developments in state and federal politics.